Guy Laroche made its iconic entry into the fragrance industry with the launch of Drakkar Noir in 1982, a classic cologne for men that quickly became a staple. Drakkar Noir, characterized by its bold, aromatic style, set a new standard for men colognes with its unique blend of citrus, spicy, and woody notes. Since then, the brand has expanded its collection with a variety of perfume and cologne offerings for both pour homme and pour femme, consistently earning high reviews and ratings from fragrance enthusiasts globally.